Ecommerce calculators for sellers
Work out ad performance and pricing using your own costs. All calculators are free and run in your browser. Platform fees are entered manually; example values are not a live fee schedule.
Choose by the decision you need to make
| Your question | Have these ready | Calculator & result |
|---|---|---|
| Can my order support paid ads? | Price and per-order costs | Break-Even ROAS Calculator Minimum ROAS under your cost assumptions |
| How did my ads perform? | Ad spend and attributed revenue | ROAS Calculator ROAS, ACoS and optional contribution after ads |
| What return meets my profit goal? | Pre-ad margin and target margin | Target ROAS Calculator Target ROAS, ACoS and optional budget plan |
| How do my ad costs compare with sales? | Ad spend, ad sales and optional total sales | ACoS Calculator ACoS, ROAS and TACoS |
| What can I spend per order or click? | Per-order costs and optional conversion rate | Break-Even CPA Calculator CPA limit, max CPC and a repeat-order scenario |
| What price gives me a gross margin? | Product cost, price and optional target margin | Profit Margin Calculator Gross margin, markup and target selling price |
Gross margin leaves out shipping, fees and ads. Start with per-order costs before choosing an ad target. Compare our formulas and assumptions.
Ads & ROAS
Break-Even ROAS Calculator
Find the minimum ROAS your ads need to be profitable, using the per-order costs you enter.
ROAS Calculator
Calculate return on ad spend from revenue and ad spend.
Target ROAS Calculator
Work out the ROAS you need to hit a profit margin goal.
ACoS Calculator
Calculate ACoS, ROAS and TACoS from ad spend and sales.
Break-Even CPA Calculator
Estimate your ad spend limit per order, plus max CPC and a repeat-order scenario.